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17 Baby Brands That Are Primed for the 'Gram

Some even have matching mommy looks available.

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Clothing, White, Dress, Product, Day dress, Little black dress, Pattern, Design, Polka dot, Cocktail dress,
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Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.

As many fashion-loving ladies have found, once you bring another person into the world, you want them to look as cute as humanly possible. You're even willing to share your shopping budget. See 15 brands worth spending those dollars on.

1

Leah + Rae Leah + Rae

Leah + Rae
1

Leah + Rae Leah + Rae

$128 at Maisonette

This mom-owned brand is a little whimsical, a little French, very sweet, very soft and sustainably made. Everything is machine-washable, so while beautiful, it's all also very wearable.

2

Lindsey Berns Lindsey Berns

Lindsey Berns
2

Lindsey Berns Lindsey Berns

There's a definite Penny Lane, boho babe vibe to these tiny clothes that we can't get enough of. 

3

Bonpoint Bonpoint

Bonpoint
3

Bonpoint Bonpoint

Now 30% Off

The OG luxe baby brand has maintained its status for a reason—everything really is that chic. 

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4

Monica and Andy Monica and Andy

Monica and Andy
4

Monica and Andy Monica and Andy

Credit: Courtesy

With unexpected, fantastical prints, super cozy pieces and an approachable price point, this brand will become a go-to.

5

HABITUAL Habitual

Habitual
5

HABITUAL Habitual

Now 40% Off

Made for the fashion-forward preppy babies in your life.

6

DÔEN Kids DÔEN Kids

DÔEN Kids
6

DÔEN Kids DÔEN Kids

Moms everywhere can't get enough of DÔEN's soft cotton dresses with Bardot inspiration, and now they can get their little ones in on the action too.

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7

12|12 12|12

12|12
7

12|12 12|12

Who doesn't love an organic PJs moment? The design on these pieces is simple and beautiful, too.

8

Marsou Marsou

Marsou
8

Marsou Marsou

Now 14% Off

If you're going for that true Parisian bebe vibe, look no further.

9

mini mioche mini mioche

mini mioche
9

mini mioche mini mioche

Now 20% Off

Sustainable, cool basics for the littles. It's all the things we'd wear daily if we weighed less than 35 pounds.

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10

Cos

Blue, Clothing, White, Product, Aqua, Sleeve, Turquoise, Azure, Outerwear, Denim,
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This brand brings its same Euro-cool look for adults to the mini set. Just add a beanie and you're ready for a Scandi-worthy adventure.

Cos raincoat, $89, cosstores.com.

11

Maison Mini Maison Mini

Maison Mini
11

Maison Mini Maison Mini

The e-commerce site with all the good kid stuff finally launched its own in-house brand, and it's as charming as we would have ever hoped for.

12

HART + LAND HART + LAND

HART + LAND
12

HART + LAND HART + LAND

These are the softest, coziest, easiest baby clothes you'll ever find.

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13

Gucci Kids Gucci Kids

Gucci Kids
13

Gucci Kids Gucci Kids

For when your kid feels like being a little extra, make it baby Gucci.

14

Octopus Romper & Hat Set -

Octopus Romper & Hat Set -
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Octopus Romper & Hat Set -

An organic brand made of cotton and bamboo, this is a perfect place to find those little sets you always need for newborns, but also goes up to age 4.  

15

LoveShackFancy Kids LoveShackFancy Kids

LoveShackFancy Kids
15

LoveShackFancy Kids LoveShackFancy Kids

In the market for romantic, easy dresses for your baby girls to wear all summer? LoveShackFancy it is.

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16

Marysia Marysia

Marysia
16

Marysia Marysia

Now 53% Off

Every kid needs a comfy, cute bathing suit. Luckily, all Marysia Bumby styles have mom suits to match.

17

Paradised Kids Paradised Kids

Paradised Kids
17

Paradised Kids Paradised Kids

For all the cool, Malibu-ready surfer boos in your life.

Headshot of Kerry Pieri
Kerry Pieri
Digital Fashion/Features Director

Kerry Pieri is Harper's Bazaar's Digital Fashion/Features Director. Kerry oversees the fashion vertical for BAZAAR.com, including launching digital covers, styling celebrity features, and managing recurring features including Brand Watch and My Life in Three Looks. In addition, Kerry edits the “best of” each season, from shoes to bags, denim and coats, and is consistently looking for shifts in the fashion realm to lend a voice. Kerry formerly served as the Editorial Director of  StyleCaster.com and as a producer at Full Frontal Fashion. She lives in New York with her husband Steve, and baby girl Lila Sky.

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